‘I really love it, thank you!’
These are the actual words that came out of my mouth when someone handed me a broom as Christmas gift, a few years ago: surely I would have used the same words in case I would have received, let’s say, an empty CD or a jar of expired peanut butter.
If my reaction doesn’t sound so absurd to you, chances are you -like me and so many others- are in the ‘White Club’: the less exclusive club in the world.
It sounds neat, I know, but it is mostly marketing hype. Truth is, there are plenty of clubs of this sort and each one has its own strong logic. For instance:
– The Black Club, which underlines the importance to put all your potential in what you do;
– The Red & Blue Club, standing at the heart of our decision making process, its philosophy precisely describes the amazing dance-like steps that so many beloved politicians use in their vital day-to-day operations;
– The Big Club which, as the name suggests, is followed by the smarter ones among the smart ones: the most exclusive of the bunch and an evergreen for heads of states, presidents and VIPs.
Whichever you have chosen, one thing is clear: we all do it for the Greater Good. Never give up.
Certainly you won’t mind the ‘broom for gift’ anecdote never actually happened: it is raining outside but we might truly find the rainbow at the end of the storm.